045: Frank Lavin – Founder Export Now, former US Ambassador to Singapore
Frank Lavin is founder and Chairman of Export Now, a China ecommerce solutions company that can plan and operate ecommerce solutions in China for international brands. His career spans many years at the most senior of levels in both politics and business. Frank served under Bush Snr and Ronald Reagan as Undersecretary in the Department of Commerce, was Chairman of the Asian Public Affairs practise at Edelman, Principle of the Bank of America and served the US Ambassador to Singapore. In this interview we discuss the reasons why you should consider market entry into $4.8 trillion Chinese retail and $840 billion e-commerce markets. Frank also shares his insights into the key challenges brands regularly face in that journey.