086: Gregory Prudhommeaux – Understanding the Chinese Consumer Inside Out

086: Gregory Prudhommeaux – Understanding the Chinese Consumer Inside Out

 
Today our mission is to understand the Chinese market and the Chinese customer a little better. What better way of doing that than going to Shanghai and talking to a man from France? Not being trite, my point is that often the best way to understand a market is to come from the outside. So, joining us today for ATP Stories is an entrepreneur who has spent the last 20 years of his career coming from the outside, Gregory Prudhommeaux. We’re going to talk about entering the Chinese market, the importance of WeChat and how the Chinese market is changing even within the last 12 months.