TURN YOUR IDEA INTO A PODCAST SHOW IN JUST 6 WEEKS
Join now to get 6 weeks of lessons plus access to our private Facebook group where you can network and share knowledge with fellow podcasters based in Asia.
WHY PODCAST? HERE ARE 10 REASONS WHY YOU SHOULD GET STARTED
1: Build Authority
Without a doubt, podcasting is the single most effective way to build authority and relationships in your industry. Podcasting has opened the door for me to a world of inspiring people and filled my inbox with speaking requests at conferences.
2: Find Your Voice
They say teaching teaches the teacher more than the student. Many podcasters who start my course don’t know what they want to talk about. This can be tough if you’re just starting out in your career or maybe even 20 years in and have many disparate “dots” that remained unjoined. 6 episodes in, they “get it”. You discover your own voice only by speaking.
3: Because it’s Hard
There are 500,000 active podcasts on iTunes. That’s how many videos are uploaded to Youtube every day. You should podcast because it’s hard, because most people can’t do it. The cost of effort creates the perceived benefit.
4: You can’t fake it
The media likes to run stories of how we’re all going to be replaced by machines. There’s one thing you can’t replace with machines – the human experience. Podcasting is the Starbucks of the McDonald’s era. It’s more expensive and slower than the McCoffee next door, but it’s far more rewarding. Don’t listen to the naysayers who don’t have time to listen. It’s exactly because of this we need podcasting – the human conversations lost in our daily lives.
5: Conversation is your sweet spot
If you have experience, you want to use it. Go to Youtube and you’ll get your ass handed to you by some 13 year old kid. That kid, however, can’t do what you do on a podcast. They can’t dig deep into their human experience, their life story and their ability to draw conversation out of people they find connection with. Focus on your sweet spot and double down on it.
6: Podcasts are the nearest thing you can get to cloning
My entrepreneur friends often joke that they would love to find a way to clone themselves. There’s never enough hours in the day. Every conversation and meeting you have is an hour spent not doing something else. But while you’re reading this now, someone is listening to my podcast somewhere in the world. They can be doing that while I sleep. Investors understand the secret of “passive income” (make money while you sleep) as key to wealth. Podcasters know that “passive marketing” (create conversations while you sleep) is key to engagement.
7: You will meet amazing people. Fact
Author Jim Rohn once wrote that “you are the average of the 5 people you hang around with on a daily basis.” The problem for us entrepreneurs is that those 5 people aren’t necessarily as driven or ambitious as us. Once you start a podcast, that all changes. Imagine if, every day, you got to sat with amazing, inspiring people and have meaningful conversations. What would that do to your world view, your expectations and your own thoughts about yourself?
8: Podcasting is the most effective business development tool
We all get those “let’s meet for a coffee” requests on Linkedin don’t we? They can be annoying because you don’t know what the agenda is. Unfortunately, most of these people are well intentioned and they want to build a relationship with you, find out more about what you’re doing, see if there are any potential collaboration opportunities. I say unfortunately, because they get lumped with spammers and timewasters. Our brains are trained to gate out noise. Yet, ping someone and say “I want to invite you to my podcast and share your story with my listeners”…It’s a very different prospect.
And the amazing thing is that you’ve had 100s of coffees with people in your life. Most of them you will forget. But I bet you’ll remember each and every podcast you every had. These people will be your fans for life. These people will share your work with their network. A coffee’s consumed in 30 minutes, but a podcast is a conversation you created together that lasts forever.
9: Because the numbers…
The numbers are good.
In Australia, the number of agencies advertising on podcasts tripled in the last year.
In Asia, the downloading figures grew by 29% in 2017, up from 18% increase in 2016. Japan and Hong Kong download most of the podcasts in the region with Singapore coming in fifth.
Podcasting audiences are up 11% on last year and forecast to continue growing into the next decade.
67 million Americans listen to podcasts monthly
Edison Research has found 64% of Americans understand the term “podcasting” with 26% of the population listening to podcasts monthly.
IAB and PwC have estimated podcast advertising revenue will reach US$400 million this year, growing to an impressive US$650 million by 2020.
Podcast listeners are younger, more educated and have more money to spend compared to the remainder of the US.
10: Because next year it will be too late
Pewdiepie made $7.5 million on Youtube. The Diamond Minecraft Dan made $15 million. But while these Youtube celebs seemingly came out of nowhere to become overnight sensations on Youtube, their stories ones of years grafting away out of the public eye. It’s the long hard road to overnight success and it starts now.
The industry is evolving fast. Hollywood is reaching into the podcast world to find the next big cult thing. Venture Capital money is seeking out future media acquisitions. “Influencers” of all stripes are growing their own podcasts.
Now, podcasting is a cottage industry ripe with opportunity for the early pioneers. Enough of the mainstream still “don’t get it” to ensure the market isn’t overcrowded. But that won’t always be the case. In time, we’ll see techniques and tactics mature, we’ll see consolidation in the industry, and we’ll see the door gradually close to new entrants.
WHAT’S INSIDE THE PODCAST ACCELERATOR?
6 audio & video lessons by Graham D Brown (value 6x$150 = $900)
1 year membership of the Podcast Accelerator Facebook Group (value $1200)
TURN YOUR IDEA INTO A PODCAST SHOW IN JUST 6 WEEKS
Access 6 weeks of lessons
Join our private Podcast Accelerator Group on Facebook – get help and support from likeminded podcasters
Get access to Graham Brown and the podcast community through our Facebook Group
Get priority access and discounts on our Podcast Mastermind Events
30 DAYS 100% SATISFACTION MONEY BACK GUARANTEE
I want you to be 100% satisfied with your purchase. I want to take away the risk of making that purchase for you too. If, for any reason, you are not 100% satisfied with your purchase, I’ll give you 30 days to request a refund. My guarantee to you is a 100% refund, no questions asked.
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