Marta Dowejko – Is Shenzhen The Next Silicon Valley?
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Marta Dowejko, research assistant professor at Hong Kong Baptist University joins us today. She was the lead of the global entrepreneurship monitor of Hong Kong and Shenzhen. Marta has published research articles on the ecosystems in Asia, Hong Kong and Greater China specifically. So for the next 30 minutes we're gonna learn about the Hong Kong tech ecosystem, more about the greater bay and Shenzhen, with data from her latest research and the investment rates in Shenzhen compared to the rest of the world.