312: Vincent Djen’s journey as Director of his family business and Co-Founder of FashionEx Shanghai (Founders in Asia FIA8)
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Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
[01:05]Vincent Djen, Co-founder of FashionEx Shanghai, shares more about his company, further explaining how it helps startups in the fashion industry grow by giving them insights and methodologies to avoid mistakes which helps them build solid business plan
[19:50] Vincent shares how important research is before entering the Chinese market in terms fashion, further explaining how looking at the analytics of taobao and Tmall aids a startup analyse and compare how they rank in the fashion industry for China
[30:50] Vincent elaborates more about his journey, sharing how he manages the RnD for his family bushiness and also manages his FashionEx by working more towards the business development side