329: Damien Cummings – Peoplewave, Building the Google of Recruitment
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Damien Cummings, CEO of Peoplewave, has experienced 20+ years at the highest levels of corporate. His marketing career resume includes some of the world’s most prominent blue chip names: Standard Chartered Bank, Philips, Samsung, Dell, Ogilvy & Mather, Citibank Australia, Coca-Cola and McKinsey. Damien knows better than anybody how the market for talent is evolving fast and how many corporates are struggling to both retain and reward the best. In this interview, we explore Damien’s motivation to leave the most comfortable of corporate careers and explore the startup world of the entrepreneur. We also explore the world of Peoplewave and Damien’s personal mission to enable corporates to nurture and retain talent in meaningful ways.