Magnus Grimeland – CEO Antler, Navy Seal, Co-Founder Zalora, Rocket Internet
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Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Former co-founder or Global Fashion Group, Zalora and Rocket Internet Group, Magnus Grimeland, CEO of startup generator, knows how to scale startups. In this interview we talk about the key qualities Magnus looks for in a startup founder and the process they take startups through to validate the business model. We discuss the importance of challenging assumptions, stepping outside your comfort zone in everything from building your team to getting to the first sale. We also touch upon Magnus’s philosophy to business and life, his time as a Norwegian Navy Seal and his passion for extreme sports from ice climbing to Ironman triathlon.