Martin Daffner – China at the Cutting-Edge of Innovation
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Martin Daffner, the President and Founder of Innobrix shares about innovation in China, the 25 years of experience he has with brands such as Cisco, Avery Dennison, P&G and how to turn ideas into revenue. Also, he gives some insights about lean startups for China and how that fits into China for an innovation model. So coming up in the next 40 minutes, if you want to learn about the cutting-edge of innovation, listen to this interview with Martin Daffner of Innobrix.