Hal Bosher – Frontier Market Pioneer, CEO of Yoma Bank Myanmar
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Canadian Hal Bosher is the CEO of Yoma Bank Myanmar, a true pioneer in all senses of the word. Hal has lived across different cultures and continents with stints in the US, Germany, the UK, the Indian Ocean and now more recently Myanmar, to name just a few countries. Having the ability to adapt to new and uncomfortable environments is a valuable skill – you learn to empathise with different kinds of people regardless of their backgrounds.That’s a powerful tool when tasked with the challenge of growing a retail bank in one of the fastest growing economies in the world. In this interview we dive into Myanmar to learn about the vibe that shapes everyday life, the adoption of technology and entrepreneurship. We also talk about the mindset required to not just survive, but thrive in frontier markets.