Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“If I studied Asia, I needed to be in Asia” – Steve Stine, sums up his innate “need” rather than just a desire to be in China with this one line. We find out from Steve about the extraordinary circumstances which brought him to Asia, learn about his passion for journalism, writing, personal interviews and above all else his love for story telling. We also discuss his podcast “Inside Asia”, how he chooses his guests and much more. Listen to the full podcast here and do like/share our content if you enjoyed the show.