Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Asia Tech Podcast was at LEVEL3 Singapore to talk to Adam Lyle (Executive Chairman Padang & Co., Head @LEVEL3 Singapore), David Ryan (Head of Commercial Excellence and Digital, Syngenta) and Sudipto Roy (Managing Director, Team Unilever AAR (Asia, Africa, Russia) @Mindshare). In this conversation, David Ryan and Sudipto Roy shared with us their experience, their work over the past few years and their reasons for coming to a busy hub like Singapore. They also talked about corporate innovation and how LEVEL3 is bringing the right people to the right place by creating an open space for innovation. We hear from our guests about innovation that takes place in spaces rather than departments. Listen to the entire conversation here and don’t forget to like & subscribe to our channel if you are interested in our podcasts. We would also love to hear your thoughts about the shows, do leave us a review on our channel.