490: Podcasts in Asia and the Power of Storytelling | Asia Tech Podcast

490: Podcasts in Asia and the Power of Storytelling


Asia Tech Podcast Episode #490

In this week’s episode, host Graham Brown looks at the importance of telling your company’s story.

Brands covered include: AirAsia, Meituan, Xero, GoJek, Uber, Grab, Huawei, Tencent, Apple and Alibaba.

We look at the growing role of podcasting in telling those brand stories effectively, and its wider role in Asia’s digital transformation. This podcast covers the importance of humanizing your brand and the reason storytelling is such a powerful method of creating and moulding a brand. We also hear how podcast scan communicate with a business’ target audience. He then explores why companies need to change the way they tell their story, moving away from traditional methods, such as advertising and PR.

About Asia Tech Podcast Show Host Graham D Brown

Graham D Brown is podcast host of Sounds of Our City, Pitchdeck Asia and Asia Tech Podcast. Founder of Pitch Media Asia – Asia’s largest Podcast Media House. He is a regular public speaker on the theme of digital transformation, podcasts and storytelling, an avid podcaster with over 500 episodes published. Notable podcast guests include Tony Fernandes, CEO AirAsia. Graham is passionate about helping grow the Asian podcast market. He is also author of the report: Podcasting 2020 – A Playbook for Asia which contains case studies and statistics on the growth of podcasting in the world’s largest media market. To stay up to date with the latest trends about Digital Transformation in Asia, follow Graham’s updates by joining his newsletter at the bottom of this page.