494: Podcasting for Community – Unlocking the $350 billion talent market | Asia tech Podcast

494: Podcasting for Community – Unlocking the $350 billion talent market


Asia Tech Podcast Episode #494

In today’s Asia Tech Podcast I share insights on how brands can use podcasts to acquire and retain talent. While traditionally this may be seen as a recruitment or HR function, increasingly this will become how brands compete against each other into the next decade. By humanizing their brands through podcasting, companies like Grab, GoJek and SAP can create new revenue streams and reduce the cost of talent acquisition. If you’re interested in getting a copy of the report that I discuss in this podcast, email me Graham Brown [email protected]

About Asia Tech Podcast Show Host Graham D Brown

Graham D Brown is podcast host of Sounds of Our City, Pitchdeck Asia and Asia Tech Podcast. Founder of Pitch Media Asia – Asia’s largest Podcast Media House. He is a regular public speaker on the theme of digital transformation, podcasts and storytelling, an avid podcaster with over 500 episodes published. Notable podcast guests include Tony Fernandes, CEO AirAsia. Graham is passionate about helping grow the Asian podcast market. He is also author of the report: Podcasting 2020 – A Playbook for Asia which contains case studies and statistics on the growth of podcasting in the world’s largest media market. To stay up to date with the latest trends about Digital Transformation in Asia, follow Graham’s updates by joining his newsletter at the bottom of this page.

Leadership in the Exponential Era Book

As we enter the new decade we are faced with new challenges. The 4th Industrial Revolution will create winners and losers.

In this book, author Graham D Brown shares the strategies of Leaders navigating the paradigm shift in business competition brought on by the 3 Exponential Macros of the 4th Industrial Revolution:

  • Artificial Intelligence
  • Connectivity
  • Asia

264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.

Podcasting for Brands™ Book

The go-to guide for brand Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 brand case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.

136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.

  • 30 Case Studies of Brand Original Podcasts
  • The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
  • Analysis of business objectives, podcast call to action and meta themes
  • 10 Headline Statistics on the global podcast market.

(BONUS) XL:AI Book

How will Artificial Intelligence impact Leadership, Connection and Communication?

The XL:AI book is the updated synposis of the Artificial Intelligence sections of the main XL Book.

Companies featured include: Amazon, Biomind, Ford, General Motors, Google, Haidilao Hot Pot, Huawei, IBM, Microsoft, PWC, Southwest Airlines, Tesla, Xiaomi, Zappos

XL:AI details how Artificial Intelligence will impact:
– lawyers, accountants, doctors
– healthcare
– storytelling
– automotive
– gender inequality
– branding
– retail