494: Podcasting for Community – Unlocking the $350 billion talent market
Asia Tech Podcast Episode #494
In today’s Asia Tech Podcast I share insights on how brands can use podcasts to acquire and retain talent. While traditionally this may be seen as a recruitment or HR function, increasingly this will become how brands compete against each other into the next decade. By humanizing their brands through podcasting, companies like Grab, GoJek and SAP can create new revenue streams and reduce the cost of talent acquisition. If you’re interested in getting a copy of the report that I discuss in this podcast, email me Graham Brown [email protected]
264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.
Podcasting for Brands™ Book
The go-to guide for brand Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 brand case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.
136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.
30 Case Studies of Brand Original Podcasts
The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
Analysis of business objectives, podcast call to action and meta themes
10 Headline Statistics on the global podcast market.