497: People are the product – How Platforms will compete | Asia Tech Podcast

497: People are the product – How Platforms will compete


Asia Tech Podcast Episode #497

I’m spending a couple of days with my client Xero down in Brisbane Australia this week for Xerocon. Xerocon is the manifestation of how a platform competes in this era of digital transformation. At the end of the day, it’s about people. Xero is an $8bn SAAS platform but it’s product isn’t really beautiful accounting software, it’s the whole experience – it’s this event, it’s every interaction with the people in the team and it’s their story. The physical software is just one tool in this bigger product suite. That’s the experience we as customers buy today.

About Asia Tech Podcast Show Host Graham D Brown

Graham D Brown is podcast host of Sounds of Our City, Pitchdeck Asia and Asia Tech Podcast. Founder of Pitch Media Asia – Asia’s largest Podcast Media House. He is a regular public speaker on the theme of digital transformation, podcasts and storytelling, an avid podcaster with over 500 episodes published. Notable podcast guests include Tony Fernandes, CEO AirAsia. Graham is passionate about helping grow the Asian podcast market. He is also author of the report: Podcasting 2020 – A Playbook for Asia which contains case studies and statistics on the growth of podcasting in the world’s largest media market. To stay up to date with the latest trends about Digital Transformation in Asia, follow Graham’s updates by joining his newsletter at the bottom of this page.