083: Angela Mackay – Managing Director of The Financial Times APAC
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
I spoke to Angela Mackay today about developments in digital media including podcasting and the growth of video as a platform. We discussed experimentation in content creation, the current state of advertising, the power of global distribution and partnerships and subscription models versus ad based business. Angela is the Managing Director and Publisher of Asia Pacific for the Financial Times and also sits on its Global Board. Hence her views on things financial, business development, and private equity are deeply nuanced and highly valuable. If you have not already listened to Angela speak, you should…