069: Anna Gong – Singapore Entrepreneur of the Year 2017
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
After graduating from the University of California, Los Angeles, Anna Gong spent the following 20 years forging a globe spanning career in the enterprise software space, experiencing both startup life (5 of them) and corporate life (3 multi-national corporations) and in the process creating the perfect training ground for her current role as the CEO of Perx Technologies. Perx was a pioneer in the customer loyalty and rewards space in Singapore with a well defined Business to Consumer model. After joining Perx towards the end of 2014, Anna quickly realized that her enterprise software background was going to be a key ingredient to get Perx to the next level. Anna has a unique and well developed view on how to best serve both businesses and customers in this space and was convinced that moving to a B2B2C model was the best way to accelerate the growth of Perx…Her investors at Golden Gate Ventures and Eduardo Saverin agreed.