Podcasts: The Asian Century
Podcast Episodes
Hypercompetition and Travel
Asia’s Middle Class
The Asian Century in Thailand
Innovation and Young Women in Asia
From Silicon Valley to Asia
Fintech in Asia
Future of Tech in Asia
China and Innovation
Videos
By 2030, 2/3 of the World’s Middle Class Will be Living in Asia
2/3 of the world’s middle class will be living here in Asia.
This macro trend will impact everything from
– insurance to
– healthcare to
– travel
Asia and the End of Skill Assymetry
Every nation now has smart people.
What matters now is…
…how much access those smart people have to
– markets and
– capital
How young women disrupt communications tech
But where did this technology really come from?
There are many theories out there, but one that often doesn’t get credit is the innovation of Japanese High School girls. When it comes to decentralized communication technologies, young Asian females are often quick to identify and assimilate new trends.
Insights
The $30 Trillion Asian Middle Class
– Asia’s 3.5 billion Middle Class in 2030 will be a GREENFIELD market.
– There is an immense STORYTELLING GAP. They won’t be buying the soap powders or banks of their parents
– Brands that tell the right stories to the right people here in Asia have the opportunity to define a BRAND LEGACY that could last generations
The World will not be able to ignore the unbending gravitational pull of Asia’s growing middle class.
This is the story of The Asian Century
2/3rds of the World’s Middle Class will be Living in Asia by 2030
📊 By 2030, 2/3rd of the world’s middle classes will be living in Asia.
📊 Asia now does more trade with itself than it does with the rest of the world.
📊 Asia’s travel sector will grow 53% to $650 billion in the next 5 years (source PATA).
Alibaba and Big Data
Big Data can help develop radical product lines, as in this case of Alibaba + Snickers.
But Data is only as good as the story we can tell about it.
In a world overwhelmed by information, the skill of telling an engaging story is key to the success of innovation.
– Data is insight
– Story is what that insight means to you
PS: Thanks to DHL for inviting me to speak at their APAC Innovation Centre to share the story of innovation in Asia.
Podcasting in Asia
– By 2030, 2/3 of the world’s middle class will be living Asia, and not buying the soap powders and cars their parents bought.
– The world’s most advanced podcast market is in Korea (52% of population)
– One of the fastest growing markets in Asia is young female listeners
In the last 18 months I’ve podcasted in Japan, China, Australia, Thailand, Malaysia, Indonesia, Hong Kong and of course Singapore.
And every day more podcasters and brands are asking how to get in on the action.
Leadership in the Exponential Era Book
In this book, author Graham D Brown shares the strategies of Leaders navigating the paradigm shift in business competition brought on by the 3 Exponential Macros of the 4th Industrial Revolution:
- Artificial Intelligence
- Connectivity
- Asia
264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.
Podcasting for Brands™ Book
136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.
- 30 Case Studies of Brand Original Podcasts
- The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
- Analysis of business objectives, podcast call to action and meta themes
- 10 Headline Statistics on the global podcast market.
(BONUS) XL:AI Book
The XL:AI book is the updated synposis of the Artificial Intelligence sections of the main XL Book.
Companies featured include: Amazon, Biomind, Ford, General Motors, Google, Haidilao Hot Pot, Huawei, IBM, Microsoft, PWC, Southwest Airlines, Tesla, Xiaomi, Zappos
XL:AI details how Artificial Intelligence will impact:
– lawyers, accountants, doctors
– healthcare
– storytelling
– automotive
– gender inequality
– branding
– retail