By 2030..

2/3 of the world’s middle class will be living here in Asia.

This macro trend will impact everything from
– insurance to
– healthcare to
– travel

The ‘West’ no longer has an edge over Asia in terms of skill.

Every nation now has smart people.

What matters now is…

…how much access those smart people have to
– markets and
– capital

WeChat, LINE and WhatsApp are used by nearly 3 billion people worldwide.

But where did this technology really come from?

There are many theories out there, but one that often doesn’t get credit is the innovation of Japanese High School girls. When it comes to decentralized communication technologies, young Asian females are often quick to identify and assimilate new trends.

The Asian Middle Classes will be worth $30 trillion by 2030. That’s twice the size of the US economy today.

– Asia’s 3.5 billion Middle Class in 2030 will be a GREENFIELD market.
– There is an immense STORYTELLING GAP. They won’t be buying the soap powders or banks of their parents
– Brands that tell the right stories to the right people here in Asia have the opportunity to define a BRAND LEGACY that could last generations

The World will not be able to ignore the unbending gravitational pull of Asia’s growing middle class.

This is the story of The Asian Century

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📊 Asia’s middle class will be worth $30 trillion (twice the size of the US economy) by 2030.

📊 By 2030, 2/3rd of the world’s middle classes will be living in Asia.

📊 Asia now does more trade with itself than it does with the rest of the world.

📊 Asia’s travel sector will grow 53% to $650 billion in the next 5 years (source PATA).

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A spicy Snickers bar!

Big Data can help develop radical product lines, as in this case of Alibaba + Snickers.

But Data is only as good as the story we can tell about it.

In a world overwhelmed by information, the skill of telling an engaging story is key to the success of innovation.

– Data is insight
– Story is what that insight means to you

PS: Thanks to DHL for inviting me to speak at their APAC Innovation Centre to share the story of innovation in Asia.

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📊 With a potential audience of 4.5 billion, the Podcasting market in Asia Pacific is BLUE SKY 🔥

– By 2030, 2/3 of the world’s middle class will be living Asia, and not buying the soap powders and cars their parents bought.
– The world’s most advanced podcast market is in Korea (52% of population)
– One of the fastest growing markets in Asia is young female listeners

In the last 18 months I’ve podcasted in Japan, China, Australia, Thailand, Malaysia, Indonesia, Hong Kong and of course Singapore.

And every day more podcasters and brands are asking how to get in on the action.

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