241: Horace Dediu – King of Apple Analysts on Asia’s Tech Future

241: Horace Dediu – King of Apple Analysts on Asia’s Tech Future

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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.

In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
 

Podcast highlights:

  • [28:45] Horace frames the story of Asia in the context of innovation and growth, with comparisons to the American and European Industrial Revolution in the mid 19th century
  • [35:03] The Wild West atmosphere of the transportation industry in Asia, with micromobility vehicles, new energy vehicles and shared vehicles (bike sharing) in China
  • [48:44] The connotations of the brand 'Made in China' and how it might one day suggest high quality products

Podcast notes:

  • [00:05] Welcome Horace Dediu to Asia Tech Podcast Stories, hosted by Graham D Brown
  • [01:16] Horace's journey from being a data analyst at Nokia to creating Asymco, his own data analysis website
  • [06:15] How did Horace earn the moniker 'King of the Apple Analyst'? Horace's journey to success
  • [10:40] Did Horace experience the 'imposter syndrome' when he achieved sudden success and fame in the business world?
  • [13:39] Horace's strategy to produce site content worth sharing - he explores both emotional and analytical angles when analysing data
  • [16:28] Horace shares how he was criticised for oversimplifying when he published an article explaining Apple's cash situation on his website
  • [19:02] Graham shares experiences of his Mobile Youth business in 2000 and how big companies like Nokia reacted to the idea of focusing on the younger generation
  • [21:42] The paradox of focusing on where the money is- the profits are there but the innovation is absent
  • [23:51] How Youtube trumps Netflix as the big player in the online video industry as short videos are more appealing to children
  • [28:45] Horace frames the story of Asia in the context of innovation and growth, with comparisons to the American and European Industrial Revolution in the mid 19th century
  • [35:03] The Wild West atmosphere of the transportation industry in Asia, with micromobility vehicles, new energy vehicles and shared vehicles (bike sharing) in China
  • [37:31] The role of media in influencing the way the West reacts to China and its innovations
  • [42:11] Germany was lagging behind in the automotive industry before World War Two because it lacked a production system
  • [45:15] Does history repeat? The parallels between Germany's autooative industry lapse in the past and Asia's struggles in the present
  • [48:44] The connotations of the brand 'Made in China' and how it might one day suggest high quality products
  • [52:20] The 20th century was the US Century but now, the 21st Century today is the Asian Century
  • [53:25] Everything has a precedent, nothing comes out of nowhere and 'amateurs copy, but real artists steal'
  • [54:28] Find out more about Horace by following him on Twitter, visit his website asymco.com, and listen to his podcasts The Critical Path on 5by5.tv/criticalpath