241: Horace Dediu – King of Apple Analysts on Asia’s Tech Future
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
[28:45] Horace frames the story of Asia in the context of innovation and growth, with comparisons to the American and European Industrial Revolution in the mid 19th century
[35:03] The Wild West atmosphere of the transportation industry in Asia, with micromobility vehicles, new energy vehicles and shared vehicles (bike sharing) in China
[48:44] The connotations of the brand 'Made in China' and how it might one day suggest high quality products