Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“One of the reasons why I did Analyse Asia is actually to learn to listen better and ask questions as I discovered I like to talk a lot…” – Bernard Leong, host of Analyse Asia tells us how starting his podcast has helped him learn these skills needed to grow in his corporate role. He discusses his rule for selecting guests onto his show, his ideas & planning that go into preparing for the podcast conversation with guests and about topics & themes he stays clear off to put his guests at ease. He also divulges his need to stay very tuned into the listenership stats and steps he takes to growth hack the audience base. Listen to the full show here and please do support us by liking/sharing our content with others if you enjoyed the episode.