Bill Poorman & Nikolaj Groeneweg – Hosts of We Don’t Mean To Dwell Podcast
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Bill Poorman & Nikolaj Groeneweg, hosts of We Don't Mean To Dwell podcast joins Graham in the Asia Tech Podcast studio. They share their journey on how they got into podcasting and share some interesting anecdotes through this journey giving us a peek on what goes on behind the scenes of their podcast.