Elliott Zaagman – Co-host of the China Tech Investor Podcast
Get My Playbook for Digital Transformation
Free 30 Page Ebook Containing Data + Case Studies
Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“Sometimes this idea of decorum or formality causes people to not actually call out the BS when you see it ….and that’s what we like to do.” - Elliot Zaagman, Co-host of China Tech Investor Podcast talks to Graham D Brown about what his podcast along with his friend and Co-host James Hull covers. He tells us through his story from being in the US to ending up in China. Graham and Elliot then delve into all things “China” and talk about the changes that are happening in the Chinese market and tech ecosystem.
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