ATP496: Digital Transformation and the New Customer Experience
Asia Tech PodcastAugust 31, 201901:34:49130.21 MB

ATP496: Digital Transformation and the New Customer Experience

Graham Brown
Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. In this special edition of Asia Tech Podcast I share an inside look on what's happening in the fast moving world of Customer Experience in Asia. Case studies featured include Alibaba Hema, PingAn Financial, Grab, Uber, Emirates and Airasia. The challenge facing brands in Asia is their competition won't come from the next guy in category, but from a completely different sector. This asynchronous competition - players like Alibaba or Amazon - will be well resourced and able to wipe out incumbents and with them generations of legacy. We look at how Asia is positioned to accommodate Digital Transformation and who is leading in this space.

ATP496: Digital Transformation and the New Customer Experience