ATP497: People are the product - How Platforms will compete
Asia Tech PodcastSeptember 07, 201900:29:2340.36 MB

ATP497: People are the product - How Platforms will compete

Graham Brown
Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. I'm spending a couple of days with my client Xero down in Brisbane Australia this week for Xerocon. Xerocon is the manifestation of how a platform competes in this era of digital transformation. At the end of the day, it's about people. Xero is an $8bn SAAS platform but it's product isn't really beautiful accounting software, it's the whole experience - it's this event, it's every interaction with the people in the team and it's their story. The physical software is just one tool in this bigger product suite. That's the experience we as customers buy today.

ATP497: People are the product - How Platforms will compete