Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
[13:55] Was it from BGC that Edward moved to start Gao Feng Advisory Company? Also, what was the motivating factor for Edward to decide to start his own consulting firm?
[20:25] At the core of it, what is the difference between the traditional way of thinking and the "China way" of thinking?
[37:25] What sort of channels does Edward use to distribute that thought leadership and get their brand out there? Also, does Edward identify as the brand? Is Edward effectively Gao Feng?