097: Florian Bohnert – Expanding China Mobike’s Crowdsharing Service

097: Florian Bohnert – Expanding China Mobike’s Crowdsharing Service

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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.

In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
 
Florian Bonhert was born in France and moved to the United States when he was three years old…which on its face does not seem like a big deal. However, if you listen to his story, that move, at such a young age set the tone for the rest of his life.  He moved back to France at the age of six and then to Massachusetts at the age of ten.  He could not have known then how important this ‘international experience’ would be to the rest of his life. Florian’s global outlook, environmental awareness and pluriculturalism are core to everything he does.  His ability to adapt and learn about new cultures, be open minded, learn new languages and teach others drive him to succeed across the board. He said many interesting things during our conversation, not the least of which was (loosely translated from the Chinese), “When you give someone a rose, you still have the smell of the rose in your hand…”. As employee 37 of Mobike, Florian is a fascinating guy with a super story to tell.