045: Frank Lavin – Founder Export Now, former US Ambassador to Singapore
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Frank Lavin is founder and Chairman of Export Now, a China ecommerce solutions company that can plan and operate ecommerce solutions in China for international brands. His career spans many years at the most senior of levels in both politics and business. Frank served under Bush Snr and Ronald Reagan as Undersecretary in the Department of Commerce, was Chairman of the Asian Public Affairs practise at Edelman, Principle of the Bank of America and served the US Ambassador to Singapore. In this interview we discuss the reasons why you should consider market entry into $4.8 trillion Chinese retail and $840 billion e-commerce markets. Frank also shares his insights into the key challenges brands regularly face in that journey.