Gregory Prudhommeaux – Host of Backstage by NextStep Podcast
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Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“I was looking for it, trying to find another show and I didn’t find it, so I said maybe I should do it” – a simple but powerful reason behind Gregory Prudhommeaux starting his French podcast Backstage by NextStep in China. In this conversation, Gregory talks about his work in China, how he got hooked on to podcasts and the role his wife played in starting his own. Gregory and Graham talk about “impostor syndrome” and what it means to them. Gregory also talks about few interesting guests and their stories he has had on his show. Listen to the full show here. Please do like/share our content with others if you have enjoyed the show.