– people buy on emotion and justify with logic
– the best experiences are often invisible & seamless
– do common things done uncommonly well: there is more potential uplift in fixing poor experience than trying to create amazing ones
– don’t aim for “experience moonshots”, instead focus on small and constant iterations
– if you’re selling experience within your company, start by telling personalised stories of your customer
Brands are only as good as the people that make them.
You can spend millions on “branding” but the experiences we talk about are the interactions we have with their people on a daily basis. In the era of digital transformation, brand experience starts at the top and goes all the way down to the front line.
Our future leaders won’t be the people who excel at things machines will eventually do better or faster. Our leaders will be the people who double down on what it means to be human – understanding our pain, sharing our mistakes and ultimately being vulnerable.
264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.
Podcasting for Brands™ Book
The go-to guide for brand Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 brand case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.
136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.
30 Case Studies of Brand Original Podcasts
The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
Analysis of business objectives, podcast call to action and meta themes
10 Headline Statistics on the global podcast market.