335: In the Making of Miranda Tan, Founder of Robin 8 – On a mission to democratize KOL data via Blockchain and a role model for working mums! (NSH5)
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
[02:55] Nishtha describes Miranda Tan, CEO and Founder of Robin8, as an amazing role model for working woman as Miranda shares how she manages her role as an entrepreneur, a Mother and a wife.
[05:59] Miranda shares why is it necessary to be direct sometimes as it clarifies what people expect from her. However, she also adds its necessary to be diplomatic, depending on the situation presented.
[08:53] Miranda elaborates what an ICO is and further explains the ICO process. She also shares how her company, Robin8, was able to raise funds from it within 6 weeks
[24:14] Miranda explains why it is good to fail early and explains the importance of learning from failures.
[30:28] Miranda shares more about her company, Robin8, which is an influencer search engine powered by big data AI. She goes on to further elaborate why they have added blockchian to their search engine.