Padmanabhan Ramaswamy & Mritunjay Kumar – Founders of InsightzClub
Padmanabhan Ramaswamy will be speaking at MRMW 2019. MRMW is designed and crafted for the consumer insight and market research professionals to stay up to date with the latest trends and innovations. The theme for MRMW 2019 is “Powering the Future of Insight Automation”.
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Its been a successful couple of years for Padmanabhan Ramaswamy & Mritunjay Kumar, Founders of InsightzClub, who join our host Neville McKenzie in the ATP studio. They take us through their journey of setting up InsightzClub and the challenges they faced along the way. An interesting conversation about how they are using data & cutting edge technology to derive deep consumer insights for their clients. Listen to the entire episode here.