Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“The best way to learn is through conversations” - Jason Choi, host of Blockcrunch Podcast tells us about his motivations to start a podcast in Blockchain and Crypto space and why his conversations look to go deeper into the subject matter of cryptocurrencies, blockchain and #cryptotwitter. Jason and Graham also discuss on the podcasting scenario in US compared to Asia. Jason takes us behind the scenes of his podcast show telling us about his guests, how he selects them, the show formats he designs and the content distribution partnership model he has entered into for his podcast distribution. Listen to the entire episode to learn more about podcasting, especially in Asia, the different operational formats of podcasters. If you like the episode, don’t forget to subscribe if you haven’t already and do share our content with anyone you feel might be interested in us. Cheers!!!