046: Kineret Karin – 2 Successful Exits in Singapore
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Introduction to Kineret Karin, Israel entrepreneur and co-founder of the ImpacTech accelerator
What makes the Singapore startup ecosystem special and what can we learn from the evolution of other global ecosystems like Israel?
Why would you want to continue working as a startup founder even after 2 successful exits?
Kineret Karin is an Israeli entrepreneur based in Singapore. Kineret made the move from working in the safe environment of pharmaceuticals to starting her own business in food retail with Yoav Elgrichi. Her initial iteration of Singapore Dine struggled to gain traction but after a significant pivot, the company grew rapidly. Singapore Dine was eventually acquired by Food Panda for undisclosed terms. Kineret says regardless of the money, she’d still want to be actively working on new projects and mentoring entrepreneurs. In this interview, Kineret discusses the journey of Singapore Dine from startup idea to successful exit, how she manages her busy day (despite being a full time mom of two teenage girls) and her passion for both social tech and running marathons.