109: Kyle Ellicott – Exporting a $100m IoT Accelerator to China
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Introduction to Kyle Ellicott and the Read Write Labs IoT accelerator
Why was Kyle attracted to Asia even though he had spent most of his startup career in the US?
Why do startups need accelerators?
Kyle Ellicott is one of those entrepreneurs who has the knack of spotting a trend before it becomes “a thing”. He started his first business aged just 14 selling computers to small companies who wanted to get online. He then helped grow ReadWrite - one of the first online publications covering innovation starting back in 2003. ReadWrite has evolved since those early days also spawning an accelerator which has raised over $130 million for its cohorts. So when Kyle makes a calculated bet on IoT and expanding their presence in Asia (particularly Hong Kong and Shenzhen China), entrepreneurs take notice. In this interview we talk about Kyle’s journey as an entrepreneur since those teenage years to what excites him now in IoT in Asia.