Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Ling Ling, host of Leaders of Learning Podcast joins Graham D Brown in the Asia Tech Podcast studio to share her story and talk about her motivations for starting a Podcast. Ling Ling talks about the varied subjects she has been covering in her show, her thoughts behind curating the show and her guest selection process. She also tells us how the podcast has helped in her corporate training business.