Matt Roberts – How F1 Is Driven By Research And Data Analytics
Matt Roberts will be speaking at MRMW 2019. MRMW is designed and crafted for the consumer insight and market research professionals to stay up to date with the latest trends and innovations. The theme for MRMW 2019 is “Powering the Future of Insight Automation”.
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Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
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Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He tells us how F1 uses the Terabytes of data generated by them in the decision making process across the entire sporting spectrum and how the world of data & research has evolved over the past 2 decades leading to a clear distinction between claim & reality owing to the superior quality of data generated now. Listen to the podcast to know more about what goes on behind the scenes for marketing & promotion of the sport and events at F1, his take on Esports and how F1 is embracing this upcoming phenomenon.