Matt Roberts – How F1 Is Driven By Research And Data Analytics

Matt Roberts – How F1 Is Driven By Research And Data Analytics



Matt Roberts will be speaking at MRMW 2019. MRMW is designed and crafted for the consumer insight and market research professionals to stay up to date with the latest trends and innovations. The theme for MRMW 2019 is “Powering the Future of Insight Automation”.

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Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He tells us how F1 uses the Terabytes of data generated by them in the decision making process across the entire sporting spectrum and how the world of data & research has evolved over the past 2 decades leading to a clear distinction between claim & reality owing to the superior quality of data generated now. Listen to the podcast to know more about what goes on behind the scenes for marketing & promotion of the sport and events at F1, his take on Esports and how F1 is embracing this upcoming phenomenon.