Menarini Fireside Chat – Corporate Innovation Means Getting Comfortable with Risk
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
In this 30 min Fireside chat, Tom speaks to Graham about the purpose of holding the Menarini conference, bringing together the créme de la créme of Menarini employees, to understand how everyone can work together better, sharing successful innovative ideas already implemented by few within the organization with everyone else across departments. Tom reiterates the point that innovation doesn't necessarily have to start at the top of the organization, it can start at any level and they just have to facilitate these ideas. It is important for smaller players like Menarini to be more innovative to compete with the big pharma and this is easier for them given they are more nimble. We hear about 3 examples of innovative ideas implemented within the organization by Michael, Reza & CY from different departments in diverse regions like Australia, Philippines & Malaysia. Listen to the entire interaction to know more about these innovations and how such baby steps are being progressively encouraged within the organization by the top management.