034: Michelle Katics – CEO Portfolio Quest, former Fed Reserve and IMF
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Michelle Katics joins us today from Singapore. She’s the CEO of Portfolio Quest and Chairman of Bankers Lab - two organizations focused on shaping fintech, training and talent. Her illustrious career spans roles at the Federal Reserve, The IMF and Standard Chartered. Nominated to the Women in FinTech Power List, a FemTech Leader, Michelle’s story is both curious and inspiring. Meet the banker turned entrepreneur whose lived everywhere from Cleveland to Chicago to Chiang Mai.