Experts predict Asia’s travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It’s a bold challenge, but one with the right leadership and vision in place. In my playbook for change, “The Digital Transformation Story” I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“There are so many voices that are not heard, why go after the stories that have been told a million times already, by a million other media outlets” – Regina Larko, host of #impact podcast, has this to say to anyone who asks about why she brings on her show seemingly ordinary people whose work is having an impact in the the society. She tells us why she prefers the authenticity and imperfections of her show recordings which are done outside studios. We hear about her dreams as a child in Austria, on how she discovered podcasting and fell in love with it because of the way it connects people and allows listeners to slow down in this fast paced life. Listen to the full show here and if you enjoyed them, support us by liking/sharing us with others.