Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Rina Neoh has more than 20 years of experience in both the corporate and entrepreneurial world. With a solid foundation in BS Computer Science and a keen business sense acquired through an overseas MBA, Rina has delivered multi-million dollar returns from small business enterprises, which she has incubated, coached, invested in or promoted. Rina’s years of investing experience has taught her many things, not the least of which is that the ability to work with someone is paramount. Relationships matter and investing for her and her team is about building a long term working relationship with Founders.