Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
“I knew that I wanted to leave a legacy……” - Sarah-Ann Yong, host of ASB Podcast and a current full time student of Asia School of Business, talks to Graham D Brown about her motivations behind starting the ASB Podcast. Sarah tells us in detail about her entire journey in the podcasting field, the guests she wants to feature on her show, about her learning curve and her growth as a podcaster from the 1st episode in August 2018 to now after crossing few months worth of episodes. A must listen conversation for all who are toying with the idea of starting their own podcast or for that matter any side hustle of their own.