Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Sudhanshu Tewari is the CEO of Rewardz based in Singapore. Rewards recently completed a round of $2 million funding from Tokyo listed Benefit One. Sudhanshu hails from a banking background, 3 years a VP at JP Morgan, also executive roles at RBS and Credit Suisse. His corporate experience makes him well qualified to understand how these organizations work and how their management of talent can be done better. With over 50 clients (Disney, DBS, Xerox etc) serving 200,000 employees, Rewardz aims to digitze the HR services, rewards and benefits employers offer their people. In this interview Sudhanshu shares how he got his start in Rewardz, why he set up business with his wife and how they raised their capital and challenges moving forward in growing the business.