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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Reports of Jack Ma’s impending retirement are greatly exaggerated, it seems. Ma, the co-founder and executive chairman of Alibaba, has pushed back on claims that he is on the cusp of leaving the $420 billion Chinese e-commerce firm.
The Jakarta-based company plans to close the funding round in several weeks, the person said, asking not to be identified because the information is private. The start-up's existing backers include Tencent Holdings, Temasek Holdings and Warburg Pincus.
This article reviews the findings of Prophet’s 2018 Brand Relevance Index (BRI) survey, the only index designed to measure the importance of brands in consumers’ lives. In several ways, conclusions point towards more sophisticated Chinese shoppers with more faith in Chinese brands.