Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
We spoke to Tiang Lim Foo about a wide range of topics ranging from the building of an investment thesis, Apple AirPods (We did our entire interview while he was using his AirPods.), how Evernote is the Inbox for Life and how building genuine relationships is not only a successful way to run an investment business, but also the best way to have a fulfilling life. As the Operating Partner at SeedPlus, Tiang gets to put to work all of the experience he gained launching Evernote’s business in Singapore and taking the responsibility for business growth in Southeast Asia, Australia and New Zealand. We talked about the importance of real leadership skills, building a genuine relationship with customers and the necessity create a sustainable sales organization as ways to accelerate a startup’s success. I found Tiang to be incredibly thoughtful, insightful and interested in continuous learning.