Often you hear other people’s stories and wonder how they “got lucky”. The reality is that if you stay in the game long enough, you get lucky.
You can’t create luck. You have to keep your door open. So when opportunity knocks, it can walk on in.
People are the Brand
Brands are only as good as the people that make them.
You can spend millions on “branding” but the experiences we talk about are the interactions we have with their people on a daily basis. In the era of digital transformation, brand experience starts at the top and goes all the way down to the front line.
264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.
Podcasting for Brands™ Book
The go-to guide for brand Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 brand case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.
136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.
30 Case Studies of Brand Original Podcasts
The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
Analysis of business objectives, podcast call to action and meta themes
10 Headline Statistics on the global podcast market.