137: ATP Stories: Tony Verb – Co-Founder GreaterBay Ventures
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Experts predict Asia's travel market will grow 56% to $670 billion by 2024. CEO Tony Fernandes has already set out a Digital Transformation strategy that will evolve AirAsia from being an airline to a digital travel company. It's a bold challenge, but one with the right leadership and vision in place. In my playbook for change, "The Digital Transformation Story" I share case studies of brands who are facing the digital transformation challenge, a challenge that is ultimately about people not digital.
In this disruptive shift from Industrial to Digital, Pipeline to Platform, companies will need to adapt from the Big Idea to Big Data. Communication will shift from the external buying of attention to internal storytelling to create innovative tribes of purpose within their ecosystems.
Tony Verb wanted to be the mayor…inspired by Sim City 2000, he was fascinated by urbanization, city building and innovation. He now gets to put all of his interests together as the co-Founder of GreaterBay Ventures & Advisors. Building upon years of experience and research, Tony rightfully believes there is a massive opportunity as the re-branded Pearl River Delta integrates the economies of 9 cities in Guangdong Province, Hong Kong and Macau…Tony believes that cities should not be built with an individualistic view, but should focus on the overall ecosystem. Tony takes a special interest in the blockchain, autonomous electric vehicles and smart urbanization.