- 06:17 Simon breaks down the figures of ad clicks on Facebook. Despite having a larger population, the median number of ad clicks for Indonesia was lesser compared to Singapore.
- 26:05 Simon explains why ROI on Facebook is determined by what we have set as an objective. He further elaborates that ROI cannot be measured in terms of reach, engagement, likes and shares.
- 45:02 Graham and Simon hypothesize about the different factors that can contribute to the 20% global decline of the Facebook ad clicks. Simon also shares how the World Cup has played a small part in this decline as it takes up a significant chunk of the free time that people spend on different platforms.