Podcasts: Travel in Asia

Podcast Episodes

Graham Brown and Tony Fernandes

The Asian Middle Class

AirAsia Digital Transformation

The Asian Century in Thailand

Hypercompetition and Travel


$1.7 Billion Jewel @ Changi Airport

Jewel Changi Airport took 6 years and S$1.7 billion to build. Why would an airport spend so much on an attraction like this?

The answer is Hypercompetition and that’s what defines Asia today. Take a 5 hour flight from Southeast Asian airports like Singapore or Kuala Lumpur and you can reach 3.5 billion people. By 2030, 2/3 of the world’s middle classes will be living here in Asia


The Air Asia Business Model

AirAsia loses money on every basic seat it sells!

Which is good news because…

… it means the whole company is geared towards upselling “ancillary services”:

– a better seat?
– in flight food and wifi?
– how about insurance, beauty products or even a payment card?

What appears at first a disadvantage actually puts AirAsia in a strong position to navigate the next decade.

Because the next decade will all be about upselling ancillary services.

We are moving from an era of finding customers for our products… to finding products for our customers.

And that’s the leadership role of people like Tony Fernandes to tell the story of Digital Transformation.

The companies that aren’t tied to one product and one shape will win.

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