Jewel Changi Airport took 6 years and S$1.7 billion to build. Why would an airport spend so much on an attraction like this?
The answer is Hypercompetition and that’s what defines Asia today. Take a 5 hour flight from Southeast Asian airports like Singapore or Kuala Lumpur and you can reach 3.5 billion people. By 2030, 2/3 of the world’s middle classes will be living here in Asia
The Air Asia Business Model
AirAsia loses money on every basic seat it sells!
Which is good news because…
… it means the whole company is geared towards upselling “ancillary services”:
– a better seat?
– in flight food and wifi?
– how about insurance, beauty products or even a payment card?
What appears at first a disadvantage actually puts AirAsia in a strong position to navigate the next decade.
Because the next decade will all be about upselling ancillary services.
We are moving from an era of finding customers for our products… to finding products for our customers.
264 page digital PDF copy of Leadership in the Exponential Era available for free direct download from Dropbox.
Podcasting for Brands™ Book
The go-to guide for brand Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 brand case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.
136 Page Guide with recommendations on how brands should approach podcasts and what is required to make podcasts sustainable and successful long term.
30 Case Studies of Brand Original Podcasts
The Pikkal Podcast Quadrant – a map to help understand the different types of Brand Original Podcasts
Analysis of business objectives, podcast call to action and meta themes
10 Headline Statistics on the global podcast market.